At The HOME, our experience of guiding teams to repeatable, long-lasting creativity has taught us a lot about the conditions needed for a flow of new ideas. This space, a recurring ‘time-in’ for your team, is designed to perpetuate these conditions:


Get offsite on a regular basis.

Unconventional work generates unconventional ideas. Reward deep questions and rejuvenate with a new frame of view—and set a mandate of rejuvenation not as a one-off, but as a practice. For a repeatedly innovative mindset (not just moments), make space to master the unknown; listen openly; and ask better questions.



To break out of habitual or limiting patterns, enhance off-site ideation with a physical or mindfulness component. Yoga and and meditation help to clear the mind, setting a baseline expectation of presence and healthy discourse.


Stay fluid and keep moving.

Slouching makes for spectators. For active engagement, sit upright or, even better, stand. When we lean in, we pay attention. Make ideas accessible and put them on display. Move between groups for more diverse, efficient riffing.


By giving co-creators free license—especially on safe but unfamiliar territory that's a departure from the usual office space—invite everything to surface. The unlikely, the absurd, the complex. Measure the rigour of your ideation by the volume of all that comes forward. The more that we entertain, the closer we get to the unexpected.


Practice space should be warm to experimentation.

Give co-creators a safe environment in which to question habitual assumptions, test, iterate, and take controlled risks in new directions. To foster innovation, take the stigma out of failure.


Go fast and slow.

Collaboration can be intense—especially for those who are introverted or need space to allow new thoughts to settle. Support diversity and inclusiveness with enclosed, intimate space for quiet reflection.


Combine process + space.

Co-creation won’t be found in more humdrum presentations, boardroom training sessions, ‘team bonding’ weekends, or isolated sub-groups focused on one-off innovation projects. Your second-home ‘time-ins’ at The Home, along with the mentors and tools there, entirely change the air of the idea-making mind. 


Stock practice space with prototype materials.

Test ideas, design teams, and experiment with new business models. Iterate to fail well. Play with tactile, conceptual representations of ideas to uncover gaps in understanding. Recognize paths to scale fast when things go right. See differently by turning off the rational brain and using your hands. Opportunity cannot surface with the mind alone.

step outside habitual roles for true team connection.

A dedicated practice space is a chance to scrub team dynamics of the usual politics, hesitations, and 'proper' chain of ideation. In bright and fresh air, every brainstorm is fair game. Get facilitator help to keep innovation on-track and goals in-mind, but to steer your group towards the atypical. Incorporate social exercises to draw more genuine energy and input from more people.